The Detroit Lions announced Tuesday that they will move to Detroit’s iconic downtown to help create a brand identity for the team and its surrounding community.
The move comes after the team’s owner, Martha Ford, sold the team to investment group Cerberus Capital Group in June, and the announcement comes just a month after Ford sold the Detroit Pistons to Stan Kroenke.
Ford has been vocal about wanting the Detroit brand to be in the public eye and wanted to move to the city.
Ford and the team have said the move will provide a new identity for a city that has struggled to attract talent.
The team said it will work with the Detroit Downtown Development Authority to bring in the new branding team.
The announcement comes as the Lions, who have won two of the past three NFL championships, have been searching for a new head coach.
Lions general manager Bob Quinn and head coach Jim Caldwell have been on a hiring spree to find a new leader.
The Detroit Lions have lost three straight games.
They’re currently 10-6 and in a playoff spot.